Your website is doing some things well — but it's missing easy wins that could bring you more calls
On both desktop and mobile, visitors can see your number right away — that's critical for local roofing customers who want to call straight away.
You've earned 21 five-star reviews praising your fast quotes, quality work, and reliability. Customers consistently mention your 24-hour turnaround and willingness to take on smaller jobs that others ignore.
The technical foundation is solid — Google rates your site 100/100 for best practices and search optimisation, and it's protected by professional hosting.
These issues aren't about what you do — your work speaks for itself. They're about what visitors see in the first five seconds, and whether they trust you enough to pick up the phone.
Your desktop form asks visitors to fill in nine fields before they can request a quote — name, phone, email, location, roof type, scope of work, age, and a description. That's a lot to ask someone who just found you on Google.
What this costs you: Every extra field you ask for reduces the number of people who finish the form. Roofing customers want a quick way to say "I'm interested" — the detailed questions can come later.
On a phone, the first screen shows your number and headline, but there's no visible button or link to request a quote. Many people browse during work hours or in public places where they can't call immediately.
What this costs you: You're losing every mobile visitor who wants to enquire but can't call right now. A simple "Get Quote" button would capture those leads.
Your first screen doesn't show your 4.9-star rating, how long you've been in business, your warranty, or that you're insured. Visitors have to scroll down and hunt for reasons to trust you.
What this costs you: Roofing is a big investment. When people can't immediately see you're established, reviewed, and legitimate, many will click back to Google and call someone else.
The logo, hero image treatment, and heavy text shadows make the site feel older than it is. For a service as important as roof restoration, customers expect a website that looks current and professional.
What this costs you: First impressions matter. A dated website makes some visitors assume your business isn't actively trading or keeping up with modern standards.
ChatGPT, Google's AI overviews, and other new search tools need structured information to recommend businesses. Your site is missing the technical setup that helps AI understand who you are, what you do, and why you're trustworthy.
What this costs you: When someone asks an AI "which Brisbane roofing company should I call?", you won't be in the answer — even though your reviews and service are excellent.
A short quote form, visible mobile button, and trust signals above the fold typically increase enquiries by 30–50% without spending a dollar more on advertising.
Visitors will see your 4.9-star rating, warranty, and Brisbane credentials in the first five seconds — before they've even decided whether to stay or leave.
A clean, modern design with your real project photos tells customers you're an active, quality-focused business — not a company using a 10-year-old website.
Proper structured data means ChatGPT, Google, and other AI tools can understand and recommend your business when people search for Brisbane roof restoration.
We'd like to walk you through these findings in a 30-minute call — no sales pitch, just a screen-share of your site with specific suggestions.
If what we show you makes sense, we'll talk about options. If it doesn't, no worries.