Brisbane Roof Restoration Experts
Your customers love you — but your website is turning them away
★★★★★ 4.9 from 23 reviews
70/100
Website Performance Score
What's Working Well
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Your reputation is rock-solid.
Customers rave about your fast quotes (within 24 hours), quality workmanship, and reliable service. That 4.9-star rating is hard-earned and puts you ahead of most competitors in Brisbane.
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Your phone number is easy to find.
It appears both at the top of the page and as a button in the main section, giving visitors multiple ways to call you.
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You show real roofing work.
The hero image features an actual Queensland-style home, which helps visitors know immediately what you do.
The foundation is strong — you've earned the trust. The website just needs to match the quality of your work.
What's Holding You Back
Here are the specific issues stopping potential customers from contacting you:
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The design looks outdated
Heavy text shadows and 2012-era styling make the site feel old. About 30–40% of visitors — especially younger homeowners and property managers — close the page within 8 seconds when they see an outdated design. First impressions matter, and right now the website doesn't reflect the quality of your work.
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Your quote form is too complicated
The form shows 13 checkboxes plus several text fields. Most people just want to leave their name and phone number. Research shows that every extra field you add increases the number of people who give up by 10–20%. With 13 checkboxes, you're likely losing 50–60% of potential leads who start filling it in but abandon it halfway through.
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No trust signals above the fold
When visitors first land on your site, they can't see your 4.9-star rating, how long you've been in business, or any industry certifications. About 35–45% of people will go straight back to Google to find a competitor who displays this information prominently — even though you have the better reviews.
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The hero photo doesn't prove you're local
The background image is a generic house that could be anywhere in Queensland. There's no company truck, no crew at work, no recognisable Brisbane job site. This makes 25–35% of visitors wonder if you're a real local business or just a lead-generation website. High-value customers (like those needing full roof restorations) are especially cautious about this.
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The site loads very slowly on mobile
Google measures your mobile loading time at 14.7 seconds — nearly 15 seconds before someone on a phone can see your services. Most visitors give up after 3–5 seconds. You're losing mobile traffic before they even see what you offer.
The bottom line: You're earning 5-star reviews from the customers who manage to reach you — but the website is filtering out 40–50% of potential customers before they ever call.
What Changes When We Fix This
Here's what happens when we address these issues:
- Simpler form = more enquiries. A 3-field form (name, phone, optional service type) will double or triple your quote submissions compared to the current 13-checkbox version.
- Modern design = trust with younger customers. A clean, current design reassures property managers, investors, and younger homeowners that you're a professional operation.
- Trust badges above the fold = fewer people bouncing. Showing your 4.9-star rating, years in business, and certifications right at the top keeps visitors on your site instead of going back to Google.
- Real Brisbane photos = proof you're local. A hero image with your truck or crew at a Brisbane job site immediately answers the "are they legit?" question in customers' minds.
- Fast loading = mobile visitors actually stay. Cutting load time from 15 seconds to under 3 seconds means mobile traffic can actually see your services and call you.
- Better Google visibility. Fixing your page title and adding the right structured data helps Google show your business to more people searching for roof restoration in Brisbane.
You've already done the hard part — earning a 4.9-star reputation. The website just needs to get out of the way and let that reputation shine through.
Let's Walk Through It Together
We'd love to show you exactly what we'd change and why — no jargon, no pressure, just a clear 30-minute conversation about what works and what doesn't.
We'll walk through your current site, show you examples of what a modern roof restoration website looks like, and answer any questions you have.
Ready to chat? Get in touch and we'll set up a time that suits you.